Author: Marie Thompson

Haier Reaffirms Its Status as the Only IoT Ecosystem Brand and a Global Powerhouse

Haier Group is thrilled to be placed 54th in the 2025 Kantar BrandZ Top 100 Most Valuable Global Brands with a brand value of USD 47.6 billion, up 47.1% year-over-year. Haier’s continued brand momentum and leadership as the first IoT ecosystem brand to be ranked globally for seven years are highlighted by this milestone.

Kantar BrandZ, one of the world’s most recognized brand value rankings, combines exhaustive financial research with consumer data across 54 regions. The Global Top 100’s brand value hit a record USD 10.7 trillion this year, up 29% annually. Haier’s worldwide success is due to its ecosystem-driven approach and user-centric innovation.

Apple topped the 2025 list for the fourth year in a row with a brand worth of USD 1.3 trillion. Google, Microsoft, Amazon, and NVIDIA made the top five. Over the previous 20 years, Chinese brands have doubled in value, accounting for 6% of the Global Top 100.

Haier’s ecosystem brand strategy—Smart Living Ecosystem, Comprehensive Health Industry Ecosystem, and Digital Economy Industry Ecosystem—is strengthening and adapting, as seen by its ongoing growth in the Kantar BrandZ Global Top 100. Haier has created linked environments fashioned by user co-creation and intelligent integration in the era of IoT.

Haier Smart aims to become the world’s most valuable home ecosystem brand by transforming appliances into intelligent, connected living experiences. Haier’s Comprehensive Health ecosystem includes life science, clinical medicine, and biotechnology. Over the last five years, its healthcare company has grown rapidly, becoming a national leader. Haier’s Digital Economy Ecosystem, driven by COSMOPlat, unlocks new productivity engines and enables sustainable industry change.

Brands have gone through ups and downs during the last 20 years. Haier has grown from a Qingdao brand to a Chinese brand, a worldwide brand, and an ecosystem brand. Doreen Wang, Kantar Greater China CEO and Global Chair of Kantar BrandZ, said it has become a world-class localized brand.

Haier’s seven-year stay in the BrandZ Global Top 100 shows its brand strength and China’s expanding influence on global value generation.

Haier will launch its full-scale AI applications in 2025 as AI transforms global sectors. Haier is boosting its three-pillar ecosystems by integrating AI into every aspect of its business.

Haier maximises human value in the AI age while being user-centric. Haier Group Chairman of the Board and CEO Zhou Yunjie remarked that user requirements are shifting from passive acceptance to active co-creation, forcing Haier to rethink user engagement. Haier is radically reimagining user interaction via intelligent cooperation to meet this transition. “Either evolve with AI or be left behind,” Zhou said. Haier embeds AI across all situations to enable people to develop a future where technology responds to humans.

Haier’s Smart Living Ecosystem underlying model, UhomeGPT, offers three main capabilities: understanding, perception, and vitality. Haier is reinventing daily living with AI-connected kitchen products that merge refrigerators and ovens. COSMOPlat independently created CosmoGPT, a lightweight industrial big model for intelligent Q&A, code development, and decision-making in the Digital Economy Ecosystem.

Haier’s steady ascent in the Kantar BrandZ Top 100 shows Chinese companies’ worldwide reach and brand power. Haier is creating a new standard for intelligent connection innovation with its ecosystem brand strategy and AI revolution.